Monday 5 November 2012

Best way to promote your mobile app

Mobile devices and mobile apps are definitely here to stay. With many thousands of apps hitting each major app store today, users are given a very wide choice in apps in practically every imaginable category. However, app developers are at a disadvantage, as they may not be able to give the required exposure to their app, in the app marketplace. The solution to fix this issue is to learn to Being successfull in app market placmarket your app in such a way that it gets the attention it truly deserves.
Most app developers do not realize is that the process of mobile app marketing can start right from the initial stages of app development, when the app is no more than a mere idea in the developer’s mind.




Plan your Strategy

Nothing works without proper planning and implementation. So go about marketing your app in a systematized way.
  • Keep your focus on marketing the product in a unique way. Plan out a marketing strategy well in advance.
  • Place yourself in the potential customer’s shoes. Would you buy the app if you were them? Does the app appeal to you as a third person?
  • Try out different ways to work on the same concept, like fusing different categories to make something new out of it.
  • Is your core market too saturated? Why not try the exact opposite of what the market leader is doing? This will let you grab attention almost immediately!

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